Ford is sharing FFE’s?

What? Ford is starting its own car sharing program? Called GoDrive in London:

Click here to see the press release.

The pilot experiment launched with 100 registered members accessing zero‑emission Focus Electric or fuel-efficient, low-emission Fiesta 1.0-litre EcoBoost models from secure parking hubs near major public transport locations, such as Waterloo and Victoria railway stations.

How interesting. A short range electric car is perfect for an inner city car sharing program: They can recharge at the sharing sites, and users typically wouldn’t need to go too far with them–they aren’t using them for their commute (that’s what the subway is for). In addition, since they are also featuring 1.0L Fiesta’s anyone wanting a longer range than the FFE could simply take off in a Fiesta.

This is a really interesting experiment–especially from a large auto company (given that if car sharing like this takes off a lot fewer people would be buying cars).

 

 

 

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