Tag Archives: Style

What’s so special about a grill?

When Ford redesigned the Focus in 2012 to the current platform it had a rather unique face to it:

The car itself drew rave reviews not only with the styling but with its handling as well. Shortly thereafter Ford released the Focus Electric:

Interestingly this is the first Ford with the Astin Martin inspired front grill. Since that time Ford has also introduced the Fusion with the same design language in front:

and the new C-Max in Europe:

Beginning to see a pattern here?

Why am I mentioning this? Up until this model year the Focus Electric’s only unique styling on the Focus line was really the front end and some miscellaneous badging that said “Electric”. Indeed many reviewers pointed out that the Focus Electric is a “stealth” EV in that it is really difficult to discern the Focus Electric from the conventional Focus. This year Ford has made it even more difficult to pick out a Focus Electric from a crowd of Focuses:

For those people who are looking to drive green without screaming to the world that they are driving green this is even better news. Now your average Focus could be an ICE or an EV–you’ll never notice given a passing glance. (Personally I like the new look: it makes the ICE Focus look more “grown up” from the previous incarnation.) The only real issue is that people will be even more surprised than ever to discover that Ford sells an EV–although I can’t imagine people being more surprised given that the vast majority of people don’t know that the FFE exists at all but that is a different rant for a different day LOL.