Things they are a changing…or not!

Today was supposed to be the day that the PHEV and BEV MyFord Mobile sites merged. Instead users awoke to the following e-mail:

Dear MyFord Mobile User,

This email is being sent to inform you that we were unable to execute the changes of the MyFord Mobile website and mobile app that we had previously informed you would occur. We will now be making the aforementioned changes at a later date.

You may see the new version of MyFord Mobile in the app store or pushed to your phone as an update.  Please do not use this version and continue to use the version you have been.

We apologize for any inconvenience as we make this change. Should you have any issues, please call the Customer Relationship Center at 1-800-392-3673. After the language prompt please select option 3 and then option 4 to be connected with the team that interacts with consumers on Ford’s In-Vehicle Technology.  The hours of operation are 11:30 AM – 8:00 PM M-F and 11:30 AM – 5:00 PM Saturday (ET).

So a few people at Ford lost a weekend for nothing and will have to do it again. These kind of issues happen–you work on the software rollout, test and test, try a test rollout on a development server, then when you go to do it for real something pops up that you didn’t account for and have to roll everything back and start over (then typically on Monday you get an epiphany that the issue was caused by a missing semi-colon! LOL).

Update: Wow this certainly could not have gone worse for Ford! At some point the smartphone app updated to a version that simply says: “Use the new version download here”. Of course the “new” version doesn’t work at all since they rolled back the website. Thus, unless the smartphone user is savvy enough to be able to find the old version of the old app, all of the smartphone apps are currently useless. For many people this is the last straw: they are going to get rid of their FFE and, quite possibly, never purchase another Ford again–I don’t blame them.


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